YouTube is finally rolling out its own version of Twitch’s gift subscription. Viewers will be able to gift channel memberships to others on select YouTube channels participating in the beta starting May 11, 2022.
And this is great news for streamers and content creators on YouTube. Gifting subscriptions is a big part of the live streaming culture.
Additionally, it is also a sizeable source of revenue for upcoming creators who depend on the generosity of their community.
YouTube Membership Gifting
YouTube is currently testing its membership gifting feature with a small group of creators. The highly requested feature is similar to gifting subscriptions on Twitch.
Viewers who receive a gifted channel membership will get access to all channel membership perks like loyalty badges, emotes, and more for a month.
YouTube creators can express interest in joining the testing via a request form. If approved, their channels would also receive the membership gifting feature.
YouTube Membership Gifting Revenue Split
YouTube maintains a 70/30 (Creator/YouTube) revenue split on regular and gifted memberships. Youtube’s revenue split is much better than Twitch’s highly criticized and unfair 50/50 (Creator/Twitch) split.
The increased revenue share may entice streamers to move from Twitch to YouTube. And with the more generous viewers now able to gift memberships, creators can rely on their community for a stable income.
However, YouTube still lacks many features that streamers want and need. Ludwig and Pokimane recently highlighted how YouTube lags behind Twitch in features and fails at creating a good live streaming ecosystem.
But YouTube is on the right track and is working on making its platform better suitable for live streaming. For now, you can check out YouTube’s membership gifting feature on channels of prominent YouTube creators like Valkyrae, YaBoyRoshi, and many more.